118 218′s advert
To promote its product, the company made a funny TV spot without revelate at the begginning of the campaign its name.
During all the campaign, the company made an intensive communication in presenting the caracters of the advert in various funny situations .
The message is clear : 118 218 is for everybody.
They succeed in being very present in brain’s costumers thanks to funny gimics (song, symbolic characters ).
the campaign is a success because there are now a lot of parody on internet .
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