Aubade campaign

To promote its products Aubade has used The technics of viral marketing. Indeed the company has broadcasted screensavers . This idea was very efficient because the internauts see every day their screens with the advertising and so become addicted to this brand.

To complete its promotion Aubade has created calendars and posters .

the concept of the advertising

All the advertising of Aubade’s campaign are been created on the same concept. We see the body of a woman but never her head . Her body is perfect and clothed by the product of the brand.

on each advertising the message is a sort of order “lesson number…”.

Thanks to this message we can deduce that the brand give a way of behaviour to men but also to women. Indeed the message is very clear.

For men : if you want that your wife have the same body buy her Aubade’s products.

For women : Is you want have the same body buy Aubade’s products.

The brand thanks to her advertising create desires and give on solution: buy Aubade’s products.

The fact that we never see the head of the woman is an efficient marketing technic. Thanks to this detail, women can better identify themeselves to this body’s woman than an advertising showing a body with a head.