Sony’s campaign

In 2006 to promote the televisors LCD of Bravia Sony made an advert where we can see firework display of paint wich are recovering a buldding .

For the realization of the movie they use real paint. concerning the bulding they take a buldding of Glasgow in scothland, witch was going to be wiped.

the advertising was a success because everybody was wondering if they have using real paint. Moreover the realization is impresive.

The brand broadcasted on internet the technics used for the realization of the advertising in order to people talk about the brand.

They used 70 000 liters of paint. the cleaning lasted 5 days and there were 60 persons affected to clean the area .

The advertising campaign was a success.

If you want more details go on Sony’s site.

Just before this advert Sony had broadcasted in 2005 an advertising with buncy balls that are bounding down the famous avenue of San Francisco. It are of all colours. they used 250 000 balls

For the realization they used real buncy balls. They had to close the street to people .

Recently they brodcasted an other advertising with modelling clay.