The promotion of the movie Blairwitch project
To promote this movie, the production has broadcasted a rumour on internet, saying that this film was an authentic documentary. the most strange is the disparition of the three actors of the movie.
The concept of the movie’s promotion
For the realization of the movie the actors was having few of instructions concerning dialogues. they were very free and had three cameras to realize the movie. The main goal of these technics is to make poeple thinking that it was a real documentory . The rumour on internet succeeded in making of this movie an original one thanks to the production’s marketing approach.
this success shows that viral marketing succeed in creating the excitation of poeple and so shows that viral marketing represents an efficient way of communication.
Leave a Reply
Trackback this post | Subscribe to comments via RSS Feed
