What is viral marketing?
Viral marketing is a sort of advertising where the consumer contributes to its broadcasting.
This type of advertising started to develop with the development of Internet and the high debit. This is a way for the company to be known by internauts as much as possible.
The main goal of this kind of advertising is that the internaut becomes without know it, a sort of vector of the brand. Indeed the advertising using viral marketing are created in order that the costumers want send the advert to their friends and talk to it. Thus everybody talk of the brand without the intervention of the brand.
This kind of advertising presents a lot of advantages.
Indeed, first of all, the memorisation of this sort of advertising is better than those of classical advert because these advertising are watched on the initiative of the costumer. He makes an effort to find the advertising and after to broadcast this one. Thus the internaut will remember it better than an advertising on television. Indeed on television the potential costumer hasn’t the control and so, pay less attention to TV spots.
Then the use of viral marketing permits to the company to make known its brand in an original way. Indeed this kind of advertising touchs quickly the internaut and his network than an advertising on TV or one magazines. Its brodcasting is quiclkly than a classicial advertising.
Moreover, thanks to this kind of advertising the company can reduce its costs alocated to communication. indeed all the communication is made by the internaut. The company has just had to broadcast a funny advertising or an interactive game and then wait for that internauts broadcast by themeselves the information.
In order that the using of viral marketing succeed, it is important that the company still keeping alive the communication on its brand . The company have to every time brodcast new adverts or idea of communication in order that the internauts always want to brodcast the adverts of the brand to their network.
The message broadcasted by the company to make somebody talk about it canbe differents. The message can adopt an humouristic form (funny pictures or videos) . The message can also shock in order to interpellate the lectors . The goal is to make the costumer wants to peddle the message .
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